Build a Loyal Following and a Recurring Revenue With Content You’ve Already Created with Stu McLaren
November 2, 2009 by Sandra De Freitas
Filed under Day 2, Speakers
| Wednesday November 4, 2009 | 3:30 – 4:30pm Eastern |
Chances are, you already have everything you need at your finger tips to build a loyal following of people who want to pay you every single month for more access to you, your content or your services.
The question is, are you giving them the chance to give you money each and every month?
If you are, great. During this presentation you’ll learn a variety of strategies to increase your monthly sales.
If not, I have even better news because you’re about to discover the fastest (and easiest) method for taking content you already have and quickly turning it into a monthly revenue stream.
Generally this is referred to as a “membership site” but don’t let the word “membership” throw you off.
There are a lot of different “types” of memberships and during this presentation we’ll talk about the most popular ones and how they releate to you and your business.
Plus, we’ll also talk about:
- The most effective tools that make setting up a membership site easy and effortless (even if you’re not a technical genius!)
- Layout and design tricks that naturally seduce non-members into joining your membership
- Content strategies that will keep your members “hooked” month after month
- The most effective areas within your membership site for audio and video messages (knowing this can immediately improve the “experience” your members have in your site)
- Proven strategies for increasing community “interaction” inside your membership site
- And much more!
So dial in early, buckle your seat belts and get ready for an action packed session focused on how to take what you’ve already got and turn it into a monthly revenue stream.
About Stu:
Stu McLaren is a recognized expert in helping entrepreneurs, coaches, authors and speakers sell more of their products and services on the web through monthly membership programs. His flagship product, WishList Member, now powers over 4100 online membership sites worldwide as it serves to simplify the process of building and managing a monthly membership.
Together with his wife, Stu has used his marketing knowledge to successfully launch a registered Canadian charity called World Teacher Aid. In less than a year, this charity is now funding school feeding programs every single month in countries like Ghana, Kenya and Uganda.
So whether you want to make more money for yourself or raise funds for your favorite charity, Stu will show you the fastest and easiest way to generate recurring revenues by creating and selling your own monthly membership programs.
Business Success Formula: How to Coach More Clients, Earn More Money and Make A Difference! with Melinda Cohan
October 29, 2009 by Sandra De Freitas
Filed under Day 2, Speakers
| Wednesday November 4, 2009 | 11:15 – 12:15pm Eastern |
Learn easy ways to create the foundation upon which to grow your thriving coaching practice: efficient systems that work together and present a professional business face to your clients and prospects and a smoothly operating back office for you are major keys to a successful coaching practice. Join Melinda Cohan and Kate Steinbacher as they discuss options and methods to create a smooth running business that supports your coaching business growth and leads to more clients and getting paid! Melinda used these systems to create a full practice in 6 months…Learn ways you can run your business so it doesn’t run you!
About Melinda:
Melinda is a woman of spirit and vision who believes that spirit and business go hand in hand or as she would say, heart in heart, to create great opportunities for people and the world we inhabit. She began her career as a creative interior design professional and manager. Her ability to create systems and organize business and personal spaces to reflect the heart and soul of the owner served her customers well. Melinda discovered bringing subtle amounts of organization to an environment could positively impact the people inhabiting the space.
She then realized the same effect could be achieved by organizing one’s efforts around a central purpose, identifying goals and objectives to drive a person’s daily activities. Melinda excels in her ability to listen and draw a client into meaningful conversations about their desired outcomes and coaching seemed like a natural means to use that talent. Melinda has been a successful coach and consultant ever since her discovery.
As Visionary, President and co-founder of The Coaches Console Melinda has been able to combine spirit and business in a unique manner that allows her to share her knowledge with other coaches to forward their success as well as the coaching industry as a whole.
Read more
5 Simple Ways To Use Video To Attract, Engage & Convert Viewers To Clients In 30 Days
October 21, 2009 by Sandra De Freitas
Filed under Day 2, News
| Wednesday November 4, 2009 | 6:45 – 7:45pm Eastern |
If you are a coach, consultant, infopreneur or an eCommerce business owner, you could always use more traffic and sales. The good news is, with video marketing, you can. When effectively deployed, video can boost your credibility, authority and expert status, leading to more clients eager to buy into your offerings.
In this workshop, I’ll share 5 simple methods to leverage video for your business, easily & effectively. Plus, I’ll share resources and tools for your video success. Lastly, I’ll share a simple & proven strategy you can apply today to boost new business within 30 days.
About Sherman:
Producer & host of a weekly web TV show, the “Half Hour Huddle” at ShermanHu.tv, Sherman Hu simplifies and demystifies new media so business owners can profit from it. Thousands of business owners have studied & deployed their own blogs, podcasts, videos, social media & web marketing campaigns through his step-by-step tutorials (WordpressTutorials.com, ShermanLive.com), web TV show or engaging workshops. A husband in love and proud parent to 2 fabulous children who are homeschooled, Sherman is thrilled to define his definition of success as the love and respect of his family and closest friends.
From Phone to Freedom with Nicola Cairncross and Judith Morgan
October 4, 2009 by Sandra De Freitas
Filed under Day 1, Schedule, Speakers
| Tuesday November 3, 2009 | 11:15am – 12:15pm Eastern |
What we most love about having a coaching business –v- a coaching practice. How Nicola Cairncross created The Money Gym, productised it and then how Judith Morgan joined her, E-Mythed it and how we are moving towards it being a Four Hour Workweek style business. Highlights of the journey so far and the biggest challenges and how we deal with both. How two Creators (in Wealth Dynamics terms) work together – surprisingly well! Although we probably won’t recommend that for your coaching business. The tools we use, the lessons we have learned and the shortcuts you can take from our journey.
About Nicola:
Nicola Cairncross is an ordinary mother of two, who, at the age of 38, got thoroughly disgusted with being poor and decided to do something about it. What followed was a journey of discover about what makes rich people different to poor people and she shares that knowledge via The Money Gym.
About Judith:
Judith Morgan is an accountant and entrepreneur with multiple business interests. She advises clients about how money works, then shows you how to create multiple streams of income. Judith helps you to get out of bad debt, E-Myth your businesses and put investments around you to protect your financial future.
Making Workshops and Seminars Work For You! 3 Strategies for Maximum Results with Kim Clausen and Jonathan Tessier
September 29, 2009 by Sandra De Freitas
Filed under Day 3, Schedule, Speakers
| Thursday November 5, 2009 | 11:15am – 12:15pm Eastern |
If you’re not using workshops and seminars in your business, you’re missing out on a powerful business building tool.
Workshops and seminars grow your list.
They build relationships.
They establish you as a creditable expert in your market.
They generate income.
And they convert clients, get referrals and create life long friends.
But some coaches struggle with how to incorporate training programs into their business model because they lack assurance in the creation, the marketing, or the delivery of their workshops. In this M Word Conference series we are going to discuss the three biggest factors that hold coaches back from using workshops and seminars to grow their business – creation, marketing and facilitation
In this virtual conference session you will learn:
- What THE global trend is of the future and if you miss this, you will be left behind.
- How this one rule can make or break your training program
- How to market your workshops for immediate and long term income.
- The secret strategy that will transform your participants’ lives and keep them coming back for more.
- How to grow your list and easily stay in touch with your clients and prospects all year long.
- A powerful secret on how to use workshops and seminars to convert clients with ease.
About Kim:
Kim Clausen founded Ready2Go Marketing Solutions as a way to help personal development professionals more easily market their business by providing completely developed workshops, teleseminars, speeches and more that they brand as their own to grow their business. Kim is a Professionally Trained Coach who has more than 20 years of marketing and business development experience. She has founded several businesses and has developed a successful coaching practice of her own.
About Jonathan:
Jonathan Tessier is a successful training manager, professional coach, and award-winning instructional designer with more than 10 years experience. Jonathan holds a Master’s Degree in Education, and a Bachelor’s Degree in Film & Communications and holds two professional coaching certifications
How to Create a Powerful, Client-Attracting Web Site with Robert Middleton
September 29, 2009 by Sandra De Freitas
Filed under Day 2, Schedule, Speakers
| Wednesday November 4, 2009 | 10:00 – 11:00am Eastern | Keynote Speaker |
A website can be one of your most powerful marketing tools if you do it right. But most coaching web sites don’t include the messaging, content and calls-to-action that result in inquiries from good prospective clients. In this teleclass and webinar, Robert Middleton will take you step-by-step through the parts of of a client-attracting website. You’ll learn:
- What to put on your home page (and what not to include)
- Why you need to talk more about your clients and their needs
- Why you should talk less about the process of coaching and more about the outcomes
- How to make your coaching services as tangible as possible
- What you must give away on your web site to build your e-list
- Ways to build a web site that you can update easily and quickly
Robert will conduct this teleclass with a concurrent webinar. All you need is a web browser. Robert will take you through examples of web sites as he explains the essential components of a site that will get the attention, interest and response of prospects for your coaching services.
About Robert:
Robert has been working with coaches, consultants and other Independent professionals since 1984. In his 25 years in business he has worked with thousands of small business owners who needed to attract more clients but didn’t know where to start. He’s been a marketing coach and consultant, speaker, writer, designer, and developer of online marketing products. Robert is the author of the online bestsellers, the InfoGuru Marketing Manual, the Website ToolKit and now manages the Action Plan Marketing Club. Robert is also the publisher of the weekly More Clients eZine since 1996 that goes out to almost 50,000 subscribers around the world.
Get Published. Get Known. Get Clients. with Brad Stauffer
September 29, 2009 by Sandra De Freitas
Filed under Day 2, Schedule, Speakers
| Wednesday November 4, 2009 | 2:15 – 3:15pm Eastern |
Get Published. Get Known. Get Clients.
How to leverage writing and publishing to get noticed and build your business.
Getting published will help you get more clients. It’s that simple. Whether in print or online, publishing establishes you as an authority in your field and gives you more credibility. Your market will see you as the “go to” person for your particular topic, niche or specialty. They’ll begin to remember that you’re the person to call and hire. Out of all the possible direct and in-direct marketing approaches and activities, getting your words (your intellectual property, your knowledge and expertise) in front of others, is the most effective method of connecting with and enrolling your target market.
Even if you don’t consider yourself a writer, there are multiple ways to use technology and publishing strategies to accomplish the goal. In today’s techno world, writing and publishing opportunities abound in various mediums and one is sure to fit your style.
In this value-filled session you will get ideas, answers and motivation to get moving and get published! We’ll cover how to write and publish even if you’re “not a writer,” basics of a book proposal, e-book publishing, what you need to know about self-publishing and more!
About Brad:
Brad Stauffer is a certified coach, speaker, trainer, writer and publisher. His company On the Mark Branding™ provides marketing, publishing and branding services for solo-entrepreneurs and small businesses. He is also co-founder of Inspired on Demand, a business development program for solo-biz owners. Brad was co-owner and publisher of choice Magazine and now serves as their business coach and publishing consultant. He is a certified coach through the Coaches Training Institute and is a Certified Dream Coach® through Dream University. Brad is President of the Western Publishing Association and is a member of the International Coach Federation and ICF-Los Angeles.
6 Proven Steps to be a Money Magnet with Morgana Rae
September 26, 2009 by Sandra De Freitas
Filed under Day 1, Schedule, Speakers
| Tuesday November 3, 2009 | 10:00 – 11:00am Eastern | Keynote Speaker |
If you could RAPIDLY, RADICALLY, and PERMANENTLY change your Relationship with Money, what would that be worth to you?
Does Money love you? International wealth coach Morgana Rae walks you through six time-tested steps to turn your personal Money Monster of scarcity into a Money Honey of abundance. “Your financial situation reflects your inner Relationship with Money,” says Rae. “If you don’t like your finances, something has to change in that relationship,” and Rae shows how to jumpstart that transformation. “When you imagine your money as a real, flesh and blood person, worthy of your deepest admiration, you embark on an amazing, love-at-first-sight affair of the heart,” she says. “It’s like a lover who woos you. Pennies on the ground are like chocolates on your pillow. I’ve had people report that within hours of hearing my talk, they’ve received unexpected money – tens of thousands of dollars or more.”
In one hour Morgana will:
- Uncover your hidden blocks to abundance
- Abolish your financial anxiety
- Change your relationship with money monster into your ?money honey?
- Reveal your next step to creating wealth
- Leave you with a Revolutionary System you will use for the rest of your life? all in less than an hour.
You’ll leave this life-changing talk with a totally new attitude toward money, ready to take a quantum leap toward creating the wealth you deserve. “This is a unique workshop,” says Morgana Rae. “You won’t get an experience like this at any other seminar in the world!”
About Morgana:
Morgana Rae, an internationally acclaimed expert on wealth manifestation, is the world’s top Relationship with Money coach. Morgana’s a frequent television and radio guest; and she’s a sought after public speaker around the world. Morgana wrote Financial Alchemy: Twelve Months of Magic and Manifestation, and she’s a contributing author to the bestselling books Heart of a Woman in the Workplace, and Inspiration to Realization, ranked a “must read” by Entrepreneur Magazine. Morgana coaches clients as far as Norway, Australia, Singapore and India. Her articles have appeared in nearly 100 magazines internationally. She now heads her own Financial Alchemy school for life coaches.
Read more
Law of Attraction: Using the Law to Attract More Business with Karen Luniw
September 26, 2009 by Sandra De Freitas
Filed under Day 1, Schedule, Speakers
| Tuesday November 3, 2009 | 5:30 – 6:30pm Eastern |
Often, entrepreneurs set out with absolute passion and excitement for their business and one day wake up feeling like their business is running them instead of the other way around.
In this session, Karen will reveal:
- the four absolute wealth-blockers
- her top strategies for creating an unstoppable mindset that will help to create the business that works for you
- how to get started with the Five Steps she uses with her coaching clientele
- how to use the Law of Attraction with your business to attract more clients
About Karen:
Personal and Business Attraction Mentor, Karen Luniw will share this information that has helped countless business people change from lack to success. Karen’s Law of Attraction podcasts have been downloaded in over 100 countries more than 9.5 million times which has led to her being featured on the front page of the Vancouver Sun, in the Financial Post, interviewed by CKNW Vancouver and by local TV news. Her podcast has been in the Top 10 Itunes podcasts in both Canada and the US and she is now an Expert Blogger on The Huffington Post. Karen is the author of her newly released book “Attraction in Action: Your How to Guide to Relationships, Money, Work and Health” and her bestselling “Podcaster Blueprint”. You can find her Business Attraction Tips podcast by going to www.businessattractioncenter.com or check out her Podcaster Blueprint at www.podcasterblueprint.com
‘Finding Your Niche’ – How to Stand Out From The Crowd with Hannah McNamara
September 26, 2009 by Sandra De Freitas
Filed under Day 1, Schedule, Speakers
| Tuesday November 3, 2009 | 2:15 – 3:15pm Eastern |
“Hi, I’m a coach and I’ll help you achieve your goals”. Boring! That kind of wishy-washy, namby-pamby message is going to send people scurrying away rather than rushing to book coaching sessions with you. Let’s get real. Being a good coach is NOT enough to get you hired in this economy. You have to show your prospective clients what you can do for them. You need to demonstrate why you’re the right choice and why they should even give you the time of day. Networking meetings, social networking sites and forums are filled with coaches. Why on earth should anyone choose YOU? “Because I’m rushing around writing articles, blogging, tweeting, speaking and throwing money at marketing hoping someone will ‘discover’ me and tell all their friends, that’s why”. Wrong. “Because I meditate daily on having a full practice and if I dream about it enough it will happen” Wrong, wrong, WRONG! Stop wasting time and money on marketing which won’t work until you can boldly tell your clients why they should choose you. In this session discover how to really stand out from the competition (and get some insider’s secrets about marketing yourself as a niche coach).
About Hannah:
Hannah McNamara is the author of the excellent book ‘Niche Marketing for Coaches’. In addition to being a coach she is a Chartered Marketer and has over 15 years hands-on marketing experience. Leaving her senior-level corporate marketing career behind her, she became a professional coach in 2004 and never looked back. Hannah runs a thriving coaching practice in London, England and she continues to impress us with her ability to buck the trend and grow her practice during a recession. Somehow she also manages to find the time to run the popular coaching website www.MarketingHelpForCoaches.com.
