A website can be one of your most powerful marketing tools if you do it right. But most coaching web sites don’t include the messaging, content and calls-to-action that result in inquiries from good prospective clients. In this teleclass and webinar, Robert Middleton will take you step-by-step through the parts of of a client-attracting website. You’ll learn:

• What to put on your home page (and what not to include)
• Why you need to talk more about your clients and their needs
• Why you should talk less about the process of coaching and more about the outcomes
• How to make your coaching services as tangible as possible
• What you must give away on your web site to build your e-list
• Ways to build a web site that you can update easily and quickly

Robert will conduct this teleclass with a concurrent webinar. All you need is a web browser. Robert will take you through examples of web sites as he explains the essential components of a site that will get the attention, interest and response of prospects for your coaching services.

About Robert:

Robert has been working with coaches, consultants and other Independent professionals since 1984. In his 25 years in business he has worked with thousands of small business owners who needed to attract more clients but didn’t know where to start. He’s been a marketing coach and consultant, speaker, writer, designer, and developer of online marketing products. Robert is the author of the online bestsellers, the InfoGuru Marketing Manual, the Website ToolKit and now manages the Action Plan Marketing Club. Robert is also the publisher of the weekly More Clients eZine since 1996 that goes out to almost 50,000 subscribers around the world.