‘Finding Your Niche’ – How to Stand Out From The Crowd with Hannah McNamara
| Tuesday November 3, 2009 | 2:15 – 3:15pm Eastern |
“Hi, I’m a coach and I’ll help you achieve your goals”. Boring! That kind of wishy-washy, namby-pamby message is going to send people scurrying away rather than rushing to book coaching sessions with you. Let’s get real. Being a good coach is NOT enough to get you hired in this economy. You have to show your prospective clients what you can do for them. You need to demonstrate why you’re the right choice and why they should even give you the time of day. Networking meetings, social networking sites and forums are filled with coaches. Why on earth should anyone choose YOU? “Because I’m rushing around writing articles, blogging, tweeting, speaking and throwing money at marketing hoping someone will ‘discover’ me and tell all their friends, that’s why”. Wrong. “Because I meditate daily on having a full practice and if I dream about it enough it will happen” Wrong, wrong, WRONG! Stop wasting time and money on marketing which won’t work until you can boldly tell your clients why they should choose you. In this session discover how to really stand out from the competition (and get some insider’s secrets about marketing yourself as a niche coach).
About Hannah:
Hannah McNamara is the author of the excellent book ‘Niche Marketing for Coaches’. In addition to being a coach she is a Chartered Marketer and has over 15 years hands-on marketing experience. Leaving her senior-level corporate marketing career behind her, she became a professional coach in 2004 and never looked back. Hannah runs a thriving coaching practice in London, England and she continues to impress us with her ability to buck the trend and grow her practice during a recession. Somehow she also manages to find the time to run the popular coaching website www.MarketingHelpForCoaches.com.
