Socializing for Success – How to use social media to promote your business and have fun doing it with Sandra De Freitas
| Wednesday November 4, 2009 | 5:30 – 6:30pm Eastern |
Remember the days when you worked for someone else? You would talk at the water cooler, have lunch with a group of colleagues, you would share stories on your coffee breaks and socialize at the annual company golf event. As an entrepreneur there can be hours or even days that you don’t see or speak to another human being. What ever happened to that social time?
On this call Sandra will fill you in on some of the hottest social media trends, sites and strategies to promote your business and have fun doing it! Can marketing yourself be fun? Indeed it can be!
About Sandra:
Sandra De Freitas is a top tech coach, speaker, trainer and expert in internet technology. She is the founder of www.TechCoachForCoaches.com and author of “Does this Blogsite Make my Wallet Look Fat?” which is featured at www.WordPressBlogsites.com. Sandra was recently voted the #1 Digital Coach on Squidoo and listed in “101 Women Bloggers to watch for 2009″ by WE magazine for Women. Although a “techie” Sandra promises to always use plain English to explain technology and her tech skills are second only to her wicked sense of humour.
Build a Loyal Following and a Recurring Revenue With Content You’ve Already Created with Stu McLaren
| Wednesday November 4, 2009 | 3:30 – 4:30pm Eastern |
Chances are, you already have everything you need at your finger tips to build a loyal following of people who want to pay you every single month for more access to you, your content or your services.
The question is, are you giving them the chance to give you money each and every month?
If you are, great. During this presentation you’ll learn a variety of strategies to increase your monthly sales.
If not, I have even better news because you’re about to discover the fastest (and easiest) method for taking content you already have and quickly turning it into a monthly revenue stream.
Generally this is referred to as a “membership site” but don’t let the word “membership” throw you off.
There are a lot of different “types” of memberships and during this presentation we’ll talk about the most popular ones and how they releate to you and your business.
Plus, we’ll also talk about:
- The most effective tools that make setting up a membership site easy and effortless (even if you’re not a technical genius!)
- Layout and design tricks that naturally seduce non-members into joining your membership
- Content strategies that will keep your members “hooked” month after month
- The most effective areas within your membership site for audio and video messages (knowing this can immediately improve the “experience” your members have in your site)
- Proven strategies for increasing community “interaction” inside your membership site
- And much more!
So dial in early, buckle your seat belts and get ready for an action packed session focused on how to take what you’ve already got and turn it into a monthly revenue stream.
About Stu:
Stu McLaren is a recognized expert in helping entrepreneurs, coaches, authors and speakers sell more of their products and services on the web through monthly membership programs. His flagship product, WishList Member, now powers over 4100 online membership sites worldwide as it serves to simplify the process of building and managing a monthly membership.
Together with his wife, Stu has used his marketing knowledge to successfully launch a registered Canadian charity called World Teacher Aid. In less than a year, this charity is now funding school feeding programs every single month in countries like Ghana, Kenya and Uganda.
So whether you want to make more money for yourself or raise funds for your favorite charity, Stu will show you the fastest and easiest way to generate recurring revenues by creating and selling your own monthly membership programs.
Open Forum and Closing Ceremonies
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Leverage Your Coaching Revenue and Reach by Coaching Groups and Teams – Ginger Cockerham
| Thursday November 5, 2009 | 5:30 – 6:30pm Eastern |
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Topic Description:
In this workshop you will learn how to integrate group coaching into you coaching business and increase Revenue for each hour you are working, Reach a bigger audience in companies and organizations to create more coaching impact and ROI, and Increase your social capital by expanding your advocates and increasing your referrals.
About Ginger:
Ginger Cockerham, Executive Business Coach, has an international group coaching business that includes executives and professionals in the financial, legal and service industries. Organizations where she coaches individuals and groups are Northwestern Mutual Financial Network, Fortis Bank Global, New York Life, The Texas Rangers, Hughes and Luce, Editorial Intelligence (UK), Women in Insurance and Financial Services, and Farmers Insurance.
Ginger is a Master Certified Coach with the International Coach Federation and served on the Board of Directors for five years and as Vice President in 2007and 2008. She presently serves on the Board of Trustees for the ICF Foundation.
As a 2007/08 columnist for the London Times, Ginger wrote a weekly coaching column read world- wide. She is co-author of Magnificent Masters in Financial Services, and her CD series: <Creating, Collecting and Coaching Groups is a best seller in the coaching industry.
Ginger has been coaching groups in companies and organizations since 1997 and is the lead instructor of a group coaching course offered to both Masters and Doctoral students at Columbia University’s Adult Learning and Leadership, Educational Leadership, and Organizational Psychology Programs. She is also a faculty member in the Executive Coaching Program at the University of Texas Dallas and a Visionary in the Power of Groups at Coachville.
Ginger has been featured in The Spectator Magazine, The London Times, Chicago Tribune, GAMA Financial Journal, Fort-Worth Telegram, Financial Advisor, Richmond Times-Dispatch, and Health Magazine.
From Awkward to Confident – Closing the (eep!) In-Person Sale – Andrea J Lee
| Thursday November 5, 2009 | 3:30 – 4:30pm Eastern |
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How should you sell offerings – programs, coaching, products, etc – when you’re in person at a live event as a presenter, or, perhaps leading your own workshop? You’re the coach, the expert, the presenter, so what happens to your audience when you get all sweaty and nervous when it comes time to invite them to purchase something from you? It’s a giant disconnect, right? It’s important to master, otherwise you’re entirely out of integrity.
Consider this the ‘inside peek’ at the little things you can do to create an environment that supports the buying process your participants go through. Like the ‘stager’ who prepares a house for sale, these may seem like small details but in fact are the spit and polish that can make a big difference.
Note, this does not entail a hard-sell filled with hype! You will hear little things to say at the beginning, middle and end of your talk, no matter how long, and, what to instruct your team to do, to make a big difference in your comfort and confidence level. And, whether you’re getting paid a fee or not, you will be able to create more residual income and halo effect from your talk than before, thus leveraging your time. Be prepared for a mindset shift around how your invitations can be authentic, not pushy, and you’ll become to see a difference in your money, honey!
About Andrea:
“Learning is what happens when you (really) don’t know what to do.”
– Andrea J. Lee
A signature blend of tenderness and bite…
Andrea is a visionary business and life coach who guides exceptional clients to the success they seek, while championing them to become more and more uniquely themselves.
Her coaching is said to be a blend of tenderness and bite unlike any other, and one of her most celebrated abilities is coining you a metaphor that’s so unexpected it slips under the radar of your biggest blocks. Expect to shorten your learning curve by months, and if you’re willing, even years.
The uninhibited generation of value…
CEO of Thought Partners International, Andrea’s consulting firm is one of the most-trusted brands in the coaching and self-help marketplaces and serves as creative partner to thought leaders representing the best in entertainment, politics, academia, therapy, philanthropy, spirituality and more. As Chief Creative Producer, Andrea identifies ‘isolated assets and connects them in a way that creates value, at the same time that she and her team actually produce the product for delivery.‘
Beginning in 2009, Thought Partners has been engaged in the significant project of making the work of Thomas Leonard widely accessible. This multiple-product, multiple-market legacy work, when complete, will illuminate and preserve the many contributions of the man known also as the father of modern professional coaching, and with whom Andrea worked closely for two years prior to his death in 2003.
Read more
Turbo-Charge Your Coaching and Consulting with the Right Tools Margie Heiler
| Thursday November 5, 2009 | 2:15 – 3:15pm Eastern |
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Topic Description:
You can’t determine how far you’ve come, or how far you want to go, unless you know where you are starting. There are many assessment methodologies, including holistic, person-centered and self-assessment, that can aid the coaching relationship in both corporate and personal contexts. During this session, we will examine some coaching-related assessment tools and methods, including 360-degree feedback. There will be an overview of assessments in general and some applications for coaches and consultants. We’ll also review how the use of assessments with individuals, teams and groups supports coaches and their relationships with clients. Margie will share the benefits gained from using assessments, some key sustainability strategies, and the process she uses with her clients. A question and answer segment will be included so people have the opportunity to touch on the specifics that are important to them.
About Margie:
Since 1996, Margie Heiler has been contributing to major corporations and government agencies as a leadership coach and coach mentor, assessments consultant, team development coach, and group facilitator. Margie works masterfully with an array of assessments to improve communication and relationships, match talent to job requirements and company culture, enhance performance management, and support succession planning. Margie combines coaching with assessments to optimize results and catalyze positive change.
As a faculty member of Adler International Learning, she teaches coaching certification programs and coaching as a leadership competency to groups around the world. She has been instrumental in successfully planning and implementing change through coaching in several companies in partnership with colleagues and organization sponsors.
Margie’s Road to Resilience™ coaching model is among the top cutting-edge leadership and team coaching programs with results that regularly has clients exceeding their own goals and expectations.
The Secrets for Closing Clients with Confidence and Ease Michelle Schubnel
| Thursday November 5, 2009 | 1:00 – 2:00pm Eastern |
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Topic Description:
Knowing how to confidently enroll new clients is critical for the success and sustainability of your coaching business. If you are not converting at least 50% (and hopefully a lot more) of your prospects into paying clients, join Coach & Grow R.I.C.H. President Michelle Schubnel and learn the key components of the industry’s most widely used, step-by-step process that makes selling your coaching services a whole lot more easy, natural and fun and results in many more clients.
In this practical and results-oriented session you will:
- Discover the single most important shift to make that can literally double your conversion rate over night.
- Learn how to position your “free session” so the right people (ie: the ones who will actually invest in your coaching) eagerly sign up to meet with you.
- See exactly what to do in the first 5 minutes to instantly build trust and feel confident and comfortable asking for the business at the end.
- Discover the #1 mistake most coaches make in their “free sessions,” why this mistake is so deadly and specifically what you can do to avoid it.
- Learn what people need to hear from you in order to feel confident and excited about hiring you.
- Understand how any negative feelings you have about sales and selling are blocking your success and develop a new perspective that will have a permanent impact on your bottom line.
About Michelle:
Michelle Schubnel is a veteran coach, dynamic speaker and sales and marketing expert. A leader in the coaching field, Michelle regularly speaks at industry events and conferences in the US and abroad.
She is the President and owner of Coach & Grow R.I.C.H., a leading business-building training company for professional coaches. Since the year 2000, Michelle and the Coach & Grow R.I.C.H. team have helped thousands of coaches worldwide attract great clients and build thriving, rewarding and profitable coaching businesses.
Get your free business-building resources and take the popular Coach & Grow R.I.C.H. 90 Day Challenge at: www.coachandgrowrich.com.
Making Workshops and Seminars Work For You! 3 Strategies for Maximum Results – Kim Clausen and Jonathan Tessier
| Thursday November 5, 2009 | 11:15am – 12:15pm Eastern |
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Topic Description:
If you’re not using workshops and seminars in your business, you’re missing out on a powerful business building tool.
Workshops and seminars grow your list.
They build relationships.
They establish you as a creditable expert in your market.
They generate income.
And they convert clients, get referrals and create life long friends.
But some coaches struggle with how to incorporate training programs into their business model because they lack assurance in the creation, the marketing, or the delivery of their workshops. In this M Word Conference series we are going to discuss the three biggest factors that hold coaches back from using workshops and seminars to grow their business – creation, marketing and facilitation
In this virtual conference session you will learn:
- What THE global trend is of the future and if you miss this, you will be left behind.
- How this one rule can make or break your training program
- How to market your workshops for immediate and long term income.
- The secret strategy that will transform your participants’ lives and keep them coming back for more.
- How to grow your list and easily stay in touch with your clients and prospects all year long.
- A powerful secret on how to use workshops and seminars to convert clients with ease.
About Kim:
Kim Clausen founded Ready2Go Marketing Solutions as a way to help personal development professionals more easily market their business by providing completely developed workshops, teleseminars, speeches and more that they brand as their own to grow their business. Kim is a Professionally Trained Coach who has more than 20 years of marketing and business development experience. She has founded several businesses and has developed a successful coaching practice of her own.
About Jonathan:
Jonathan Tessier is a successful training manager, professional coach, and award-winning instructional designer with more than 10 years experience. Jonathan holds a Master’s Degree in Education, and a Bachelor’s Degree in Film & Communications and holds two professional coaching certifications
Find Your People, Your Offer, Your Brand, And Your Niche: Marketing From the Heart Suzanne Falter-Barnes
| Thursday November 5, 2009 | 10:00 – 11:00am Eastern | Keynote Speaker |
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Topic Description:
Suzanne Falter-Barns helps solo professionals, conscious business owners, life coaches and other small businesses define and design an authentic, powerful, ‘hooky’ online presence. This attracts major media and publishers, not to mention a WHOLE lot more clients. Her clients have gotten calls ‘out of the blue’ from USA Today, Self, Sixty Minutes, PBS, Wall Street Journal, as well as offers of book deals and more. Why? Because these sites (blogs) are designed to be authentic outpourings from their heart that truly stand apart on the crowded Web.
In turn, this has been proven again and again to hook in media players and a bigger public – which is huge for expert credibility, and helps increase anyone’s reach. And because Suzanne’s take is a nice mash up of business-minded and spiritual … you’re going to learn how to bring in Spirit to move far beyond where you’ve been stuck in terms of reach. Because the best, most effective platforms are created from your Soul Purpose — as well as your marketing mojo.
Learn how to use not only Suzanne’s proven platform process, but also your own personal guidance to select the perfect niche for your business AND brand it to stand apart. Learn what it takes to ‘get known now’.
About Suzanne:
Suzanne Falter-Barns teaches coaches, authors, speakers and infopreneurs how to build platform and attract major media and publishers. After working with Suzanne, her clients have been called cold by CNN, Time, Sixty Minutes, PBS, Self, People and many other major media outlets. They’ve also been offered major publishing deals, and created successful six figure businesses. Suzanne has published two best selling self help books with the world’s biggest publisher, and has, herself, been featured in many major publications and in more than 100 radio and TV programs. She also has a 20-year history in marketing, promotion and journalism in New York City, including work with The New York Times Company, Hearst, and Conde Nast. She knows how major media and publishers think, and how to package your gifts most effectively to attract the biggest audience. Visit her at www.GetKnownNow.com
Leads and Revenue Through Products Your Own and Other Peoples Marcy Nelson-Garrison
| Wednesday November 4, 2009 | 8:00 – 9:00pm Eastern |
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MP3 will be made available for Plan B and C participants only. |
Topic Description:
One of the most certain ways to gain financial success as a coach is through creating and selling your own products, but did you know you can also leverage OPP (Other Peoples Products). Marcy Nelson-Garrison, veteran traveler in the land of products will whip up some excitement around possibilities and lay out a blue print for you to follow. You will walk away knowing why you should include products as a part of your business model, what makes a killer product, the easiest place to start in your own business and how to leverage OPP.
About Marcy:
A true renaissance soul, Marcy Nelson-Garrison is a product mentor and creativity coach, a visual artist, product review feature writer for Choice magazine and president of CoachingToys.com, an online store featuring creative toys and tools for personal development. Marcy is in a unique position to see how new products fare as they enter the market place and is frequently asked to review new product ideas. Her own products include: Q? Basics, Open-ended questions for coaching mastery, Mentors and Muses CD, The Product Planner, and Passion to Product, a home-study program on how to create tangible products.
